Olaplex No. 4P Blonde Enhancer™ Toning Purple Shampoo

A purple toning shampoo that strengthens, hydrates, and neutralizes brassiness while keeping hair hydrated from roots to ends.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
– Dryness
– Color Safe
– Brassiness

This highly concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. Suitable for all blonde, lightened, and gray hair—natural or stylist-created, root-to-tip or balayage—this non-drying formula can be rotated into any hair maintenance routine as needed for your best blonde yet. It’s scientifically proven to boost all blondes three times brighter compared to top purple shampoos.